Mobile commerce (m-commerce) is a type of e-commerce where buying and selling of goods and services are conducted via wireless handheld mobile devices. This consists of mobile phones, smartwatches, smartphones, tablets and net books.  Mobile commerce enables users to access online shopping platforms without the requirement of using a desktop computer. Examples of mobile commerce are mobile banking, in-app purchasing, virtual marketplace apps such as the Amazon mobile app or digital wallets which include Apple pay, Google pay, Android pay and Samsung pay. The demand for Mobile Commerce is projected to be propelled by an increase in the demand for smartphones. Smartphones are highly becoming a predominant part of everyday life. The numbers of users are nearly 3 billion and it is anticipated that this number will further move upwards. The majority of demand is observed in China, India, and the US. Each smartphone holder is a potential m-commerce consumer therefore in the forecast period there is huge demand for m-commerce. Another key factor propelling the mobile commerce (M-commerce) market is the high investments by the corporate in the m-commerce platform owing to the benefits it provides. Mobile commerce improves customer retention rate through several loyalty programs. It is easy for consumers to make an informed decision. It enables to compare prices, see product reviews, and based on it make a purchasing decision. Investments by retailers to enhance user experience such as providing the experience of virtual stores by using the evolving technology of VR/AR has become a successful strategy to lock in customers and improve customer loyalty.

On the other hand, the lack of mobile friendly websites and slow internet speed in developing countries are few factors likely to hamper the market growth. Despite these retraining factors, the commercialization of 5G and internet penetration will showcase numerous opportunities for the mobile commerce (M-commerce) market growth. In addition the rising adoption of Bring Your Own Device (BYOD), internet enabled devices, and mobile payment systems such as paytm, mobikwik, BHIM, etc. are also projected to create opportunities for market players in the global M-commerce market.

The global Mobile Commerce (M-Commerce) Market is segregated on the basis of Transaction as M-Retailing, M-Ticketing, M-Billing and Others (M Booking, M Wallet, and Others). Based on Payment Mode the global Mobile Commerce (M-Commerce) Market is segmented in Near Field Communication (NFC), Premium SMS, Wireless Application and Protocol (WAP) and Direct Carrier Billing. Based on Type Of User the global Mobile Commerce (M-Commerce) Market is segmented in Smart Device Users and Feature Phone Users.

The global Mobile Commerce (M-Commerce) Market report provides geographic analysis covering regions, such as Europe, North America, Asia Pacific, and Rest of The World. The Mobile Commerce (M-Commerce) Market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Competitive Analysis

Amazon.com Inc, Telefonaktiebolaget LM Ericsson, Thales Group (Gemalto NV), PayPal Holdings Inc., Apple Inc. and others are among the major players in the global Mobile Commerce (M-Commerce) Market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.

• In April 2019, Ericsson and ABB, the technology leader emphasized on digital industries, empowered their collaboration to drive the industrial ecosystem for flexible wireless automation. The collaboration will allow better connected services, Industrial IoT and artificial intelligence technologies in the future.
• In March 2019, Mastercard declared it has entered into an agreement to acquire Ethoca, a worldwide provider of technology solutions which help merchants and card issuers collaborate in real-time as to quickly identify and resolve fraud in digital commerce. The Ethoca suite of products adds to Mastercard’s commitment to propel greater protection in the digital space, integrating with its strong suite of fraud management and security products.
• In September 2019, Ericsson and MTN have expanded their mobile money partnership by introducing an open API platform in Ghana as to offer entrepreneurs an opportunity to develop revenue-generating applications. With this agreement, MTN will grant access to third parties to its mobile money access programming interface (API) powered by Ericsson wallet platform, therefore driving M-commerce market.

The global Mobile Commerce (M-Commerce) Market has been segmented as below:

Mobile Commerce (M-Commerce) Market, By Transaction

• M-Retailing
• M-Ticketing
• M-Billing
• Others (M Booking, M Wallet, and Others)

Mobile Commerce (M-Commerce) Market, By Payment Mode

• Near Field Communication (NFC)
• Premium SMS
• Wireless Application and Protocol (WAP)
• Direct Carrier Billing

Mobile Commerce (M-Commerce) Market, By Type of User

• Smart Device Users
• Feature Phone Users

Mobile Commerce (M-Commerce) Market, By Region

• Europe
• North America
• Asia Pacific
• Rest of The World

Mobile Commerce (M-Commerce) Market, By Company

• Amazon.com Inc
• Telefonaktiebolaget LM Ericsson
• Thales Group (Gemalto NV)
• PayPal Holdings Inc.
• Apple Inc.
• ASOS
• eBay
• Ericsson Inc.
• Gemalto
• Google
• IBM
• Mastercard Inc.
• Mopay
• Netflix
• SAP
• Visa
• Oxygen8

The report covers the below scope:

• Global Mobile Commerce (M-Commerce) Market sizes from 2020 to 2026, along with CAGR for 2020-2026
• Market size comparison for 2019 vs 2026, with actual data for 2019, estimates for 2019 and forecast from 2020 to 2026
• Global Mobile Commerce (M-Commerce) Market trends, covering comprehensive range of consumer trends & manufacturer trends
• Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Mobile Commerce (M-Commerce) Market
• Major market opportunities and challenges in forecast timeframe to be focused
• Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
• Comprehensive company profiles of the key industry players

The years considered for the study are as follows:

• Base year - 2019
• Estimated year - 2019
• Projected year - 2020
• Forecast period - 2021 to 2026

Report Scope:

The global Mobile Commerce (M-Commerce) Market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Mobile Commerce (M-Commerce) Market share. Major industry players with significant revenue share include Amazon.com Inc, Telefonaktiebolaget LM Ericsson, Thales Group (Gemalto NV), PayPal Holdings Inc., Apple Inc. and others.

Why to Buy this Report:

• Gain detailed insights on the Mobile Commerce (M-Commerce) industry trends
• Find complete analysis on the market status
• Identify the Mobile Commerce (M-Commerce) Market opportunities and growth segments
• Analyse competitive dynamics by evaluating business segments & product portfolios
• Facilitate strategy planning and industry dynamics to enhance decision making

Target Audience:

• The report targeted towards the existing players in the industry is as follows:
• Market Manufacturers/Service Providers
• Market Wholesale/Traders
• Investment and Financial Institutions

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