Cloud advertising solution offers building blocks for virtual advertising platforms in online and social media websites for better and effectual advertisement of brands and services. In the past few years, with the rise in demand for dynamic optimization of advertisements and virtual campaign orchestration process, various industries such as retail, business service providers, media & entertainment and others implement cloud advertising solutions at a rapid pace. The significant factors boosting the growth of the global cloud advertising market are functional potential and cost effectiveness. Moreover, additional factors which are also responsible in propelling the cloud advertising market are increase in number of small & medium enterprises across all regions and rising awareness of cloud-based advertising in developing countries such as China and India. Furthermore, the rising number of smartphone users and rising internet penetration, and growing consumption of digital media have resulted in a significant increase in online users. This creates a new path for dynamic advertising, which will provide more opportunities for the cloud advertising market in the future. As per the report by Statista, the number of smartphone users is projected to increase to 7.5 billion by 2026. These smartphone users will have access to the internet and will use more digital content, which consequently will create more opportunities for the cloud advertising market in the future. Technological advancements regarding the internet, along with its rising commercial application, have not only shaped the development of cloud advertising through various forms of digital advertising but have also improved the advertising business models, coupled with the market levels and players. However, the dearth of IT infrastructure in under developed regions is projected to restrain the growth of the market.

In addition, the outdoor marketing is no longer the solely medium to reach the targeted audience; these days, marketers can market their products and services to the target audience as they prefer. Various forms of marketing can help end users to reach the exact type of customer they want. Various types of marketing, such as email marketing, social media marketing, etc., assist end users analyze the target audience. Data analytics offer marketers precise details of their target audience so that advertising can be optimized and lead to optimized results. This surging demand for targeted marketing and consumer analytics fuels the growth of the cloud advertising market.

The global Cloud Advertising Market is segregated on the basis of Type as Public Cloud, Private Cloud and Hybrid Cloud. Based on Service the global Cloud Advertising Market is segmented in Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS). Based on End Users the global Cloud Advertising Market is segmented in Retail, Media and Entertainment, IT and Telecom, BFSI, Government and Other End Users.

The global Cloud Advertising Market report provides geographic analysis covering regions, such as Europe, North America, Asia Pacific, and Rest of The World. The Cloud Advertising Market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Competitive Analysis

Adobe Inc., Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corp., IBM Corp. and others are among the major players in the global Cloud Advertising Market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.

• In June 2018, Adobe acquired Magento Commerce, a leading commerce platform, and the acquisition is anticipated to deliver a single, end-to-end digital experience platform, as well as content creation, advertising, marketing, analytics and commerce for the B2B and B2C customers. The Magento Platform brings together order management, digital commerce and predictive intelligence to allow shopping experiences which scale for businesses of any size.
• In September 2021, Salesforce launched new AI-powered innovations for Marketing Cloud which support companies to humanize every interaction; make trusted, first-party data the foundation of their digital strategy; and optimize marketing effect with unified analytics.
• In September 2021, IBM declared the launch of new AI and automation potentials in IBM Watson Assistant designed to make it easier for businesses to create improved customer service experiences across any channel – phone, web, SMS and any messaging platform.

The global Cloud Advertising Market has been segmented as below:

Cloud Advertising Market, By Type

• Public Cloud
• Private Cloud
• Hybrid Cloud

Cloud Advertising Market, By Service

• Infrastructure as a Service (IaaS)
• Software as a Service (SaaS)
• Platform as a Service (PaaS)

Cloud Advertising Market, By End Users

• Retail
• Media and Entertainment
• IT and Telecom
• BFSI
• Government
• Other End Users

Cloud Advertising Market, By Region

• Europe
• North America
• Asia Pacific
• Rest of The World

Cloud Advertising Market, By Company

• Stratasys, Ltd.
• Adobe Inc.
• Google LLC (Alphabet Inc.)
• Sprinklr Inc.
• Oracle Corp.
• IBM Corp.
• Marin Software
• Microsoft Corp.
• Salesforce.com Inc.
• Amazon Web Services Inc.
• InMobi Pte Ltd.
• SAP SE
• Acquia
• Demandbase
• Imagine Communications
• MediaMath
• Sailthru

The report covers the below scope:

• Global Cloud Advertising Market sizes from 2020 to 2026, along with CAGR for 2020-2026
• Market size comparison for 2019 vs 2026, with actual data for 2019, estimates for 2019 and forecast from 2020 to 2026
• Global Cloud Advertising Market trends, covering comprehensive range of consumer trends & manufacturer trends
• Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Cloud Advertising Market
• Major market opportunities and challenges in forecast timeframe to be focused
• Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
• Comprehensive company profiles of the key industry players

The years considered for the study are as follows:

• Base year - 2019
• Estimated year - 2019
• Projected year - 2020
• Forecast period - 2021 to 2026

Report Scope:

The global Cloud Advertising Market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Cloud Advertising Market share. Major industry players with significant revenue share include Adobe Inc., Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corp., IBM Corp. and others.

Why to Buy this Report:

• Gain detailed insights on the Cloud Advertising industry trends
• Find complete analysis on the market status
• Identify the Cloud Advertising Market opportunities and growth segments
• Analyse competitive dynamics by evaluating business segments & product portfolios
• Facilitate strategy planning and industry dynamics to enhance decision making

Target Audience:

• The report targeted towards the existing players in the industry is as follows:
• Market Manufacturers/Service Providers
• Market Wholesale/Traders
• Investment and Financial Institutions

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