Event management software (EMS) is an internet-based system which
allows the event coordinator to carry out all planning functions through a
single platform. Several tasks, such as, online registration and payments, venue
selection, visitor management, content management, floor planning, designing,
networking and feedback collection, etc., can be performed with the EMS. The
event manager or coordinator can able to register events, send invitations and make
customized sessions for the attendees to enable interaction with other
audiences, which helps in minimizing workload, reducing expenses and
streamlining data collection. The event management software
market is majorly driven by the increasing applications of digital platforms
such as social media platforms which aids in the better advertisement of the
event. Increased demand to attain actionable business insights from events is
also promoting the event management software market growth. With the rising
competition in the global market, marketers are continuously striving to manage
data for getting actionable insights. The event management software enables
marketers to gain the profits of real-time data for obtaining actionable
business insights from events required to manage organizational growth. In
addition, the increasing use of the smartphone, coupled with the conception of
social media has favored the event management software market. Rising internet services on mobile platforms propel
the rising number of smartphone users around the world. Moreover, the rising
organization of cultural events, such as social service, recognition gatherings
and fundraising events, even those organized by SMEs for marketing
applications, are fueling the demand for event management software. On the
other hand, the huge initial costs related to event management software and
complication in integrating event management software with business systems are
the key factors restraining the market growth.
Furthermore,
the organizations across industries are emphasizing on gamification to provide
high-quality experiences through events which creates an immense opportunity
for the market. Event organizers are utilizing gamification as a tool to fuel
attendees’ engagement. Event gamification allows organizers to obtain event
goals, while it also allows them to make a fun-filled memorable experience for
event attendees. It works on the principal of accessing emotions of attendees
and provides several benefits, such as creating a relaxed atmosphere, boosting
attendees’ confidence, making communication easy and effective, and creating a
feeling of common purpose. The event organizers use several gamification
methods, such as Question and Answer (Q&A) engagement, social media
engagement, networking games, social programs and teamwork games.
The
global Event Management Software Market is segregated on the basis of component
as Software and Services. Based on Services the global Event Management
Software Market is segmented in Professional Services and Managed Services.
Based on Deployment Type the global Event Management Software Market is
segmented in Cloud and On premises. Based on Organization Size the global Event
Management Software Market is segmented in Small and Medium-sized Enterprises
(SMEs) and Large Enterprises. Based on Verticals the global Event Management Software
Market is segmented in Event Organizers and planners, Corporate, Government,
Education and Others.
The
global Event Management Software Market report provides geographic analysis
covering regions, such as Europe, North America, Asia Pacific, and Rest of The
World. The Event Management Software Market for each region is further
segmented for major countries including the U.S., Canada, Germany, the U.K.,
France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Analysis
Active
Network, LLC, Aventri Inc., Bizzabo Ltd., Certain Inc., Cvent Inc. and others
are among the major players in the global Event Management Software Market. The
companies studied in terms of product strategy and various n several growth and
expansion strategies to gain a competitive edge in the market. The major
players not only follow value chain integration with business operations in
multiple stages of the value chain.
- In 2018,
Attendify revealed an event registration. The company launched Attendify
Registration to allow users enhance the entire attendee experience. The new
event registration software has the ability to integrate with the company’s
event apps, Audiences event data management platform, including social lead
retrieval tool.
- In 2017,
Active Network revealed a new suite of timing technologies, ACTIVE Network |
IPICO. The new technology has the ability to integrate with company’s event
management software through ACTIVE Timing platform.
- In November 2020, Eventbrite acquired a self-servicing social
marketing platform ToneDen. The key objective behind this acquisition was to allow
creators to attract and grow audiences. It enables the creators to promote and
engage ticket buyers.
The global Event Management Software Market has
been segmented as below:
Event
Management Software Market, By Component
Event
Management Software Market, By Services
- Professional Services
- Managed Services
Event
Management Software Market, By Deployment Type
Event
Management Software Market, By Organization Size
- Small and Medium-sized Enterprises
(SMEs)
- Large Enterprises
Event
Management Software Market, By Verticals
- Event Organizers and planners
- Corporate
- Government
- Education
- Others
Event
Management Software Market, By Region
- Europe
- North America
- Asia Pacific
- Rest of The World
Event
Management Software Market, By Company
- Active Network, LLC
- Aventri Inc.
- Bizzabo Ltd.
- Certain Inc.
- Cvent Inc.
- EMS Software LLC
- Eventbrite, Inc.
- Gather Technologies
- Hubb LLC
- Hubilo Inc.
- RainFocus, Inc.
- RegPack, Inc.
- SignUpGenius Inc.
- TryBooking Pty Ltd.
- Ungerboeck Software International
Inc.
- Webconnex
- XING SE
The
report covers the below scope:
- Global Event Management Software
Market sizes from 2020 to 2026, along with CAGR for 2020-2026
- Market size comparison for 2019 vs
2026, with actual data for 2019, estimates for 2019 and forecast from 2020 to
2026
- Global Event Management Software
Market trends, covering comprehensive range of consumer trends &
manufacturer trends
- Value chain analysis covering
participants from raw material suppliers to the downstream buyer in the global Event
Management Software Market
- Major market opportunities and
challenges in forecast timeframe to be focused
- Competitive landscape with analysis
on competition pattern, portfolio comparisons, development trends and strategic
management
- Comprehensive company profiles of
the key industry players
The
years considered for the study are as follows:
- Base year - 2019
- Estimated year - 2019
- Projected year - 2020
- Forecast period - 2021 to 2026
Report
Scope:
The global Event Management Software Market report
scope includes detailed study covering underlying factors influencing the
industry trends. The report covers analysis on regional and country level
market dynamics. The scope also covers competitive overview providing company
market shares along with company profiles for major revenue contributing
companies. The report scope includes detailed competitive outlook covering
market shares and profiles key participants in the global Event Management
Software Market share. Major industry players with significant revenue share
include Active Network, LLC, Aventri Inc., Bizzabo Ltd.,
Certain Inc., Cvent Inc. and
others.
Why to
Buy this Report:
- Gain detailed insights on the Event Management Software industry trends
- Find complete analysis on the
market status
- Identify the Event Management
Software Market opportunities and growth segments
- Analyse competitive dynamics by
evaluating business segments & product portfolios
- Facilitate strategy planning and
industry dynamics to enhance decision making
Target
Audience:
- The report targeted towards the existing players in
the industry is as follows:
- Market Manufacturers/Service
Providers
- Market Wholesale/Traders
- Investment and Financial
Institutions
Free
and Paid Customization based on the requirement